Colin Pocock is one half of the The Dentist at Liberty Place (the other half is Hannah Clark). It’s nothing like dental surgeries a few years back; for a start, the magazines in the waiting room are bang up-to-date.
Colin’s not the fearful teeth-pulling beast I had in my teens. He’s got what they call ‘human skills’ and it’s these that led him up the path to palettes. “I didn’t know what I wanted to do, so I ticked off what I didn’t. I wanted people – but not an office – and 14 nights hospital work proved medical care wasn’t for me. I wanted to be more creative and to work with my hands”. Et voilà!
Why the Convention Quarter? “It’s all the business could afford. We needed street level with wheelchair access, and further in was too dear”. And now? “It’s great; a ready made business area. Good at lunchtime, good for getting clients around Brindley Place. I can walk to the city centre in 15 minutes, and home in 10.”
Crunch time: Does he think our gnashers are meant to dazzle with celebrity bleaching? “Well, whitening is much better than veneers. I think we sub-consciously look at teeth; if they’re darker than the whites of the eyes, well… with very yellow eyes, maybe that would work. But if I had yellow, unpleasant teeth, I’m not sure people would buy dentistry from me.”
Ain’t that the tooth.
The Dentist at Liberty Place
0121 633 9535