JapanCaptivated by Japanese street-wise ensembles, Imraan Ahmed, co-owner of Autograph Menswear, brought high-voltage fashion to Birmingham.

Men are famously shopping phobic – a quality mostly missing in women – and, when it comes to clothes, male shyness has perfected the non- verbal in-and-out-in-5 approach to buying the essentials.

At Autograph, however, men discover that personal service is not only pleasant, it’s “unavoidable”. Having complete cutting-edge outfits hand-picked for them gives gents the confident style-savvy statement they seek – without the worry of fashion flops – and it’s washed down with a dash of honesty and respect that keeps the guys coming back for more, including Berliners on average- avoidance jaunts.

Ranked in the UK’s top five menswear boutiques by Esquire Magazine, it’s the winning combination of excellent customer service (fancy a coffee?) and stocking unique styles that defines Autograph’s 24-year strong magic formula. Worried you’re too uncool – or poor – to go in? Well, you don’t have to be a millionaire, or an expert, says Imraan: “Customers don’t need to know the names of our worldwide brands. They trust us to put together bespoke outfits, from £250.”

Imraan’s Fashion Forward Style Tips:

1 Don’t be intimidated by jackets; give ‘em a go
2 Try brown or Bordeaux, instead of grey or black
3 Be open-minded

Let the staff show you what you look good in and you could still be wearing their suggestions in 3 to 4 years.

Autograph Menswear
15-17 Ethel St
0121 633 3540

Special thanks to: John Rieber for his fabulous photo of Kabucki-Cho in Tokyo that we’ve taken many liberties with. See more at