As Birmingham ups its game as a heavyweight shopping Mecca, The Mailbox is lifting itself to new retail heights as the city’s designer-brand destination. Those cool-but-clunky walkways are getting dramatically enhanced – and fully enclosed – as a sky-lit mall with more shops, a three screen Everyman cinema (mentioned in a previous issue of BRUM) and the crowning glory of Harvey Nichols doubling size into a dazzling signature store.
Birmingham has become a something of a shopping nirvana for Brits with the new Bull Ring now the UK’s busiest shopping centre, pulling in people from across the Midlands and even further afield. The city centre is now abuzz every day of the week, confirming Birmingham’s status as not just England’s second city, but as a true regional capital.
Hardly a week goes by without another story in Birmingham’s reinvention, and in an age when fashion is all about staying one step ahead of the game, The Mailbox is clearly and totally on trend.