PHILIP’S BLOG 19/11/2014



London, MJ Direct, Birmingham’s City Centre flatsThe immediate reservation off plan of one of the large penthouses in Concord House by a returning Birmingham expatriate has highlighted the increasing demand for really exciting spacious loft apartments in Birmingham City Centre by owner occupiers.

Concord House , located close to The Mailbox, only comprises nineteen apartments & The Rifle Maker Lofts located close to St Pauls Square comprises only six units. Both these newly launched niche schemes offer spacious living & benefit from parking, plus being only a short stroll into the City Core. The projects are offered by different developers who are prepared to personalise individual apartments to their buyers tastes. Their standard finishes inside are already setting new standards in the City.

These discreet projects are offered hard on the heels of the success of Viceroy House, another Jewellery Quarter based niche block, which offered large 3000ft lofts & sold off market last autumn, before the launch. However one of these has just come back for sale as a result of the vendors work commitments increasingly pulling him away from Birmingham. We are asking £725,000 and I do recommend viewing.

The success of these & similar apartments has cocked a snook at those surveyors and agents advising developers ,talking about smaller & smaller units for investors. The market needs choice & increasingly more City dwellers are looking for somewhere to call ‘home’ & they don’t want that in the suburbs or in regimented investor sized flats. Birmingham City Centre is increasingly vibrant, becoming a location of choice and it is encouraging developers to break the mould to cater for this wider audience.

Philip Jackson