WillWill Boon was looking for an interesting space to live and work, when Philip Jackson – our founder and man-with-an-occasional-plan – took him to a derelict warehouse on Tenby Street. Will was smitten and, after getting a change of use, worked with Jeff McFarlane of The E Studio to create his dream pad.

He’s now got two more projects underway, both with The E Studio. He’s not a property developer, but was so inspired by the area’s beauty and potential that he just couldn’t resist. In fact, he runs the family animal feed business in Telford: “It’s amazing. From the JQ I can be on the M6 in five minutes without going through a set of traffic lights.”

A stranger to the JQ before, Will now rarely ventures outside; ping pong in the garden of The Lord Clifden, a pint at the Red Lion, steak at Andersons. Other hang outs are Jam House, Vertu, and The Rectory. If Digbeth is Brum’s hipster Shoreditch, then the Jewellery Quarter is surely the more sedate Clerkenwell. City centre, yes, but the unique buildings, “cracking architecture” and urban village feel are what make it special. “I want it to remain a secret, but I know its success depends on more people discovering it.”


Will’s still discovering things himself. During the renovations, original blue brick paving was unearthed outside his house. “Apparently the whole street was cobbled as well – it’s all still there,
just under the tarmac”. The stones may have disappeared from view, but the businesses, buildings and bars of the JQ preserve more than enough visible history and character to quench anyone’s architectural – or otherwise – thirst.